In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this?
Do you think it is a positive or negative development?
Compelling advertisements typically catch everyone’s attention. Not only can they attract potential consumers to purchase, but they can provide the organization with greater incentive to develop new merchandise. In my opinion, it is positive development for our advertisements.
People naturally tend to prefer novelty than the familiar. Advertisements strategically leverage this inclination to improve their visibility among potential consumers because it will boost the appeal and popularity of products. Mark Zuckerberg, the founder of Meta, has released the latest application of social media, Thread, which is a text-oriented application distinct from Instagram. It appealed more than 1 million people, who registered for the service within just an hour. The registration speed surpassed that of ChatGPT, astonishing countless individuals.
Another aspect is that the company’s commitment to developing more innovate products to meet diverse demands, fostering creativity and convenience for users. To illustrate, Apple unveiled the Dynamic Island feature on iPhone 14 Pro series models, elevating the interactive touch capabilities in this compact region compared to its previous state. Moreover, Apple collaborated with third-party platforms like Spotify and Youtube, users can experience heightened functionality when interacting with these apps through the Dynamic Island.
However, the company should not only consider new features on their products. They should take into consideration factors such as portability, durability and environmental concerns. For instance, the iPhone 15 series has adopted type-C charging cables, but I believe this compliance with EU regulations should have been implemented earlier.
In conclusion, consumers are susceptible to stimulus which will lead the company to provide novel products or new ideas. The phenomenon has the potential to drive our business towards greater creativity, discovery, and exploration.
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